Have a job opening you are recruiting for? Not sure how to get the best results by posting it on line? Below is the way one company did it... but this must be one of the worst methods of recruiting... EVER.

First off, I am not against posting job descriptions. As a recruiter, you need to be able to post job descriptions for prospects on the internet, preferably on one of the major or niche job boards. If you are on the phone with a lead or prospect, they may ask you to email them the description while you are on the phone with them to discuss it, especially if you are cold calling passive candidates. A link to either your company website where the job description is posted or a link to a reputable job or niche board is also effective if the description is clear, concise, and correctly describes the position you want to generate interest in. Even if the person you are on the phone with isn't interested, they may know someone who is, and a professional email, with a link to the job description is easy for them to forward to their networks.

So, what exactly did the company I referred to earlier do? Let's look at the key words they included in the bottom of their vague job description. If I was considering sending my resume before, I would reconsider when I saw this at the bottom... it just screams "scam" to me.

• Keywords: sales, customer service, intern, internship, manager, marketing, student, accounting, clerical, entrepreneur, management, administrative, administrative assistant, business development, business, internship, advertising, human resources, receptionist, entry level, retail, insurance, education, outside sales, strategy-planning, project manager, part-time, accountant, engineering, teacher, server, promotions, pr, customer service, full-time, restaurant, quality control, assistant, secretary, public relations, salesman, office, writer, hotel, safety, executive assistant, communications, training, human resources, office manager, media, general, social services, social work, sales manager, realtor, pharmaceutical sales, buyer, food services, jobs, recruiter, sales, bartender, general business, project management, hospitality, server, collections, bookkeeper, management trainee, purchasing, salesman, logistics, bilingual, inventory, counselor, travel, teaching, help desk, law enforcement, trainer, media, professional, trainee, data entry, internship, administration, new graduate, hostess, executive assistant, hostess, sales management, coordinator, cashier, medical sales, distribution, financial, manager, sports, entertainment, international, consultant, real estate, telecommunications.
• People from all backgrounds seeking full time opportunities or internships in the following areas are encouraged to inquire about our program: sales, customer service, part time, manager, accounting, marketing, clerical, management, public relations, human resources, driver, security, administrative assistants, purchasing, medical, administrative, receptionist, retail, maintenance, warehouse, sports teams, entry level, education, finance, director, telecommunications, real estate, training, engineering, insurance, data entry, project manager, information technology, part time, printing, technician, legal, automotive, teacher, winter, banking, analyst, nursing, restaurant, controller, network, public relations, environmental, nurse, design, quality, safety, secretary, office, assistant, hotel, accountant, account executive, vice president, medical assistant, transportation, supervisor, general, public relations, advertising, writer, fraternity, social services, finance, java, all, graphic, public relations, mba, holiday, office manager, sales manager, field representative, mortgage, social work, training, cms, attorney, research, payroll, oracle, executive assistant, paralegal, courier post, drivers, pharmaceutical, operations, president, web, help wanted, rn, advertising, law enforcement, auto cad, health care, executive, food, production, chef, sports oriented, cad, project management, tax, auto, editor, hospitality, hvac, training, team player, pharmaceutical sales, tourism, it, collections, spanish, unix, art, buyer, facilities, professional, mechanical, bartender, help desk, hospitality, travel, logistics, call center, truck driver, inventory, financial ,computers, communications, pharmacist, police, teaching, counselor, chemist, plant manager, ncaa, photography, promotional advertising, book keeper, medical sales, electrical engineer, health, trader, bilingual, business analyst, recruiter, junior executive, cfo, accounts payable, account manager, sports, sorority, cashier, financial, music, social worker, publishing, project, support, business development, lpn, welder, clerk, technical, quality assurance, promotional sales, government, distribution, secretarial, sales management, mental health, nanny, child care, registered nurse, cna, Japanese, technical support, administration, property manager, cook, shipping, pharmacy, coordinator, entertainment, management training, new grads.

Call me a cynic, but after reading the vague job description it was attached to, and seeing this at the bottom, there is no way they are getting my contact information! Keyword stuffing is done all over the web and social media sites, we all know it and it's not just recruiters. (Sounds a lot like black hat SEO methods doesn't it?) I guess it just depends on if your goal is to attract or repel prospects. The goal seems to be trying to attract as many applicants as possible, but in the end, it's probably repelling many more away from the job than to it.